The Four : The Hidden DNA of Amazon, Apple, Facebook and Google

The Four : The Hidden DNA of Amazon, Apple, Facebook and Google

The Four : The Hidden DNA of Amazon, Apple, Facebook and Google

od Galloway Scott

305 běžně 359 Kč (sleva 15 %)

ks

U Vás doma do 14 pracovních dní.
Produkt zajišťujeme u našeho dodavatele.
V případě změny dostupnosti u dodavatele, případně dojde-li k neočekávanému prodloužení doby dodání (dotisk apod.) ihned Vás o tomto budeme informovat.

Ceny jsou uvedeny s DPH.

Popis titulu

For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compa-nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chal-lenge them? In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

ISBN: 9780593077900

EAN: 9780593077900

Jazyk vydání: anglicky

Autor: Galloway Scott

Obsahuje: Paperback

Rok vydání: 2017-10-03

Počet stran: 320


Nejprodávanější knihy tento týden v kategorii Angličtina - beletrie

Produkt naleznete v těchto kategoriích

Jazykové učebnice
Jazykové učebniceAngličtina - beletrie


Košík:

0

Login | Nová registrace

NEVÍTE SI RADY? ZAVOLEJTE NÁM NA TEL.: 773 435 510