Business for Punks : Break All the Rules - the BrewDog Way

Business for Punks : Break All the Rules - the BrewDog Way

Business for Punks : Break All the Rules - the BrewDog Way

od Watt James

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START A REVOLUTION NOT A BUSINESS Don't waste your time on bullsh*t business plans. Forget sales. Put everything on the line for what you believe in. These are some of the mantras that have turned BrewDog into one of the world's fastest-growing drinks brands, famous for beers, bars and crowdfunding. In Business for Punks, BrewDog co-founder James Watt bottles the essence of this success. From finances ('chase down every cent, pimp every pound') to marketing ('lead with the crusade, not the product') this is an anarchic, indispensable guide to thriving on your own terms.

Nakladatel: Penguin Books Ltd

ISBN: 9780241290118

EAN: 9780241290118

Jazyk vydání: anglicky

Autor: Watt James

Obsahuje: Knihy - paperback

Rok vydání: 2016-11-24

Počet stran: 256


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